Your breach response can be technically perfect, but if you fumble and bungle the customer and public response, that’s how your response will be reported, judged and remembered.

Getting ready for breach situations involves seven key levels of work to prevent, detect, deter or manage these crucial, embarrassing and the potentially game-changing nature of hacking can create.

There are many simple, silly ways an individual, organization, product or institution can lose trust and credibility

Trust is fragile. Experience demonstrates that a bond of trust, once broken generally makes re-establishing a relationship tougher. The challenge is to identify those behaviors and attitudes to avoid that can fracture the bond of trust.

Trust is fragile. A bond of trust, once broken generally makes re-establishing a relationship tougher. Identify those behaviors and attitudes to avoid that can fracture the bond of trust.

Trust is fragile. Experience demonstrates that a bond of trust, once broken generally makes re-establishing a relationship tougher. The challenge is to identify those behaviors and attitudes to avoid that can fracture the bond of trust.

Often one of the most serious ongoing challenges to building trust and ensuring positive relationships with customers, allies, colleagues, government, and employees is what it takes to establish trust in the first place.

Failure to build trust in an organization is a function of leadership communication failure about the principles, ideals and purposes of having a trustable company, trustable products and trustable people.

There is a strategy for sustaining trust which is sensible, constructive, purposeful and effective, but requires the systematic participation and example through communication behavior by leadership.

There is a definite pattern of recovery behaviors that helps leadership reestablish trust following a trust-busting, reputation-redefining circumstance. The message is, when these situations occur, get the following recovery strategies working immediately, and things will get better fairly quickly.