A manifesto is generally a document that contains language to motivate, activate, energize and inspire appropriate, productive and useful action. When it comes to credibility and trust, the fundamental behavior of an organization reflects its leadership and the leadership’s commitment to trustable behavior.

Management’s Credibility Mantra: Credibility Is Conferred on Us Based on Our Past Behavior.

This document contains six actionable tasks or assignments which, if executed by everyone in the organization but especially by leadership example, will foster trust and credibility, as well as demonstrate extraordinary integrity.

• “When problems occur, we’ll be prepared to talk openly about them and act quickly to respond to them operationally.”

• “If the public should know about an issue or problem which could affect them, we will voluntarily talk about it as quickly and as completely as we can.”

• “When problems or changes occur, we will keep the community posted on a schedule they set until the problem or changes have been thoroughly explained or resolved.”

• “We will answer any questions the community may have and suggest and volunteer additional information on matters the community hasn’t yet asked questions about.”

• “We will be cooperative with the news media, but our primary responsibility is to communicate directly with those most directly affected by our actions as soon as possible.”

• “We will respect and seek to work with those who oppose us.”

James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus

If you have questions, or would like to dive more deeply into the subject of this blog, you can reach me 24/7 at jel@e911.com; 203-948-7029 (voicemail, email, text). I look forward, as a friend and colleague, to helping you achieve the objectives you’ve set for yourself for having a happier, more influential, successful and meaningful career.

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