I know you’re tired of hearing this stuff, but I couldn’t resist. Tiger and his troubles fit an unmistakable pattern.

His life will increasing resemble being at war—long periods of boring quiet and inattention punctuated by explosive, disclosive, sometimes disturbing events. What do we know for sure?

1. He’ll be back bigger than ever, if he plays the way he has. We love to celebrify criminals and fallen celebrities who strive to rehabilitate and return. (Watergate criminal G. Gordon Liddy is advertising Gold on national television.)
2. A whole new Tiger’s Failures industry has been born, “What did Tiger really do?” “What did Elin use the golf club for?” “Tiger’s girls” “Who’s Tiger putting now?” This will “dog” him for the rest of his professional life. He won’t make a dime from it. Many, many show business, sports, political, and business leaders (especially those who have failed gigantically or miserably) become highly visible and famous due to the magnitude of their mistakes or misfortunes. We love the recovering. They don’t even have to be repentant.
3. The worst has yet to be disclosed.

James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus

If you have questions, or would like to dive more deeply into the subject of this blog, you can reach me 24/7 at jel@e911.com; 203-948-7029 (voicemail, email, text). I look forward, as a friend and colleague, to helping you achieve the objectives you’ve set for yourself for having a happier, more influential, successful and meaningful career.

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