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Jim Now
President Obama may have the most negative leadership style since Jimmy Carter.
Here’s how he talks (From his speech to the 93rd Annual Convention, American Legion, Minneapolis, Minnesota, August 30, 2011):
“Don’t give up!
We Americans have been through tough times before, much tougher times than these. And we didn’t just get through them, we emerged stronger than before. Not by luck. Not by chance. But because in hard times, Americans don’t quit. We don’t give up. We summon the spirit that says, when we come together, we choose to move forward together, there’s absolutely nothing we can’t achieve.”
68 words, 8 negatives. Mobilizing language is the most powerful tool any leader has. Obama has shown a consistent pattern of disabling his most significant ideas and constructive concepts with needless, negative, demotivational language.
Here’s what he should have said :
Americans have been through tough times before, much tougher times than these, and every time we emerged stronger than before. We made our own luck. We took some chances. That’s because in hard times, Americans always stay the course or choose a new one. We have always joined in a common spirit that when we choose to move forward together, we can overcome any obstacle, any barrier, any distraction to achieve whatever we set our minds and collective energies to accomplishing. It’s time for every American to ask themselves what they can do for America today, and just do it.
Abraham Lincoln knew how to use negative words as powerful image energizers and memorability enhancers.
277 words, 7 negative words or phrases, but what a difference.
To be fair, let’s look at what Lincoln could have said had I edited out his negatives:
But, in a larger sense, only the brave men, living and dead, who struggled here, can adequately consecrate this ground. The world will little note, nor long remember what we say here, but it must remember what they did here. It is for us the living, rather, to be dedicated here to the work that remains to be done which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall have died so this nation, under God, shall have a new birth of freedom—and that government: of the people, by the people, for the people, shall last forever.
You can decide on these:
The lesson: Negative language is always erroneous, error prone, confusing, unclear, wrong, and leads away from the truth. Negative language starts or prolongs all arguments, contentious situations, divorces, and wars. Test it yourself.
Leaders who lead avoid negative language or, like Lincoln, truly know how to use these flammable words correctly.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus
If you have questions, or would like to dive more deeply into the subject of this blog, you can reach me 24/7 at jel@e911.com; 203-948-7029 (voicemail, email, text). I look forward, as a friend and colleague, to helping you achieve the objectives you’ve set for yourself for having a happier, more influential, successful and meaningful career.
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