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Jim Now
One of the reasons that organizations and individuals have a difficult time speaking and behaving compassionately is that they have little, if any, guidance, experience or tools in this area.
The easiest approach to speaking compassionately and behaving compassionately is to develop a lexicon of language which helps achieve compassionate objectives.
When compassion is required and the organization is unprepared, while the victims, the survivors, employees and other stakeholders are waiting to hear compassionate language and see compassionate actions, management gets into its “bunker” mentality, retreats and refuses to do anything until they see a clear path forward.
Here is a lexicon of compassion that you might find helpful as you think about those circumstances where this emotional response is appropriate, necessary and sometimes critical.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus
If you have questions, or would like to dive more deeply into the subject of this blog, you can reach me 24/7 at jel@e911.com; 203-948-7029 (voicemail, email, text). I look forward, as a friend and colleague, to helping you achieve the objectives you’ve set for yourself for having a happier, more influential, successful and meaningful career.
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Amen, Jim. It seems too many corporate CEOs act as if they’re terrified to use more than half of the words on this list. They need to understand that the synthetic emotings of corporate speak are completely out of place during crisis–especially one that involves human loss and suffering. That’s the time to feel and act like a human being and truly empathize with those who’ve been hurt, find a way to alleviate their suffering and prevent the same crisis from ever happening again. Do the right thing and the PR will take care of itself.